Dara Denney – Performance Creative Master Course Download

Dara Denney – Performance Creative Master Online Course Download

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Dara Denney – Performance Creative Master Course

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What You Get:

Introduction: Welcome!

A personal note from Dara
How to get the most out of this course…

Creative Strategy Research

Why is creative strategy research SO important?
How to Conduct a Reputation Analysis
How to Mine Customer Testimonials
Golden Nugget Reviews: The Secret Sauce to Creative
How to Analyze Your Competitors’ Creative THE RIGHT WAY
How to Quickly Analyze Past Performance
How to Present Your Creative Strategy Research to Your Team

Creative Formats That Convert

How to Use This Section + Notion Guide
The 10 Creative Formats to Test First
10 UGC Strategies That Convert
15 Creatives for Service Businesses, B2B, and Info Products

Consumer Psychology and Messaging That Converts

Overview
The 16 Human Desires
Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
Copywriting That Converts: Primary Text

The Creative Strategist Toolkit

The Tools I Use Everyday as a Creative Strategist

How to Build an In-House UGC Team

Overview
How to Write a UGC Brief that Results in Winning Creative
How to Source UGC Creators
How to Build an In-House UGC Team

The Creative Project Workflow

An Overview of The Creative Process
How I Use Trello as My Project Management Tool
The Creative Roadmap: How to Track Your Creative Pipeline
How to QA Your Creatives

How to Test Your Creatives

Naming Conventions (Surprisingly important!)
How to Make a Creative Testing Framework
How to Test Creatives (TWO DIFFERENT METHODS!!)

How to Analyze Creatives (Advanced)

Overview: My Creative Analytics Cheatsheet
The Key Metrics You Need to Track (and my take on attribution softwares)
The Reports You Need to Be Running Weekly, Monthly, Quarterly
How to Lead a Creative Retro with Your Team (Slide deck!)

What’s next?

Iterations to Make When You Find Winners and Losers

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